Wednesday, February 20Serving the aftermarket

Absolute Alignment announces motorsport sponsorships

Wheel alignment firm Absolute Alignment has announced two new motorsport partnerships, and will be represented in the Dunlop MSA British Touring Car Championship (BTCC) and the British GT Championship.

Absolute Alignment’s 2018 racing calendar features a total of five motorsport disciplines, and more than 40 race meetings, taking the Farnborough-based outfit to no less than 19 race tracks all across the country, into Europe and the USA.

New for this season, the company has become an Official Technical Partner to Power Maxed TAG Racing in the BTCC, and will be supporting Academy Motorsport’s Aston Martin V8 Vantage GT4 entries in British GT.

This is in addition to Absolute Alignment’s existing partnerships with Welch Motorsport in the highly-competitive Porsche Carrera Cup, and Matt Blyth Motorsport in relation to their vast involvement in Caterham’s motorsport ladder – currently defending champions in the Seven 420R Championship which is the pinnacle of Caterham Seven Motorsport.

The Citroën C1 Challenge is a grassroots endurance series in which Absolute Alignment compete.

Commenting on the expansion of the company’s motorsport programme, Chris Dear, Absolute Alignment’s Technical Director, said, “Never underestimate the importance of wheel alignment precision in the set-up of any racing car. The demand for our wheel alignment equipment by racing teams is increasing year-on-year, in-line with our reputation within the automotive industry for providing the highest quality products available.

“Working with teams such as Power Maxed Racing and Academy Motorsport in professional championships means our wheel aligners are trusted by, and tested by, the very best in the business.”

Martin Broadhurst, Technical Director at Power Maxed Racing, added, “For us, technical partnerships are all about having first-class tools and technology at our disposal, so that we can prepare a car that is going to win races – and I have no doubt that Absolute Alignment will help us do that.”

This year the BTCC celebrates its 60th anniversary, and hosts its season opener at Brands Hatch, in Kent, on 7-8 April. Meanwhile, the British GT grid will be raring to go over Easter (31 March-2 April), gracing Cheshire’s Oulton Park with a double-header race weekend.