Wednesday, July 18Serving the aftermarket

Drivers becoming sentimental with their vehicles

New research from AA Cars has shown that Brits are keeping hold of their vehicles for longer even if they become unreliable, while many also show a more sentimental side.

A fifth (20%) of UK drivers say they’ve given their car a name. Even though younger drivers aged 18-24 are more likely to christen their motors (47%), older motorists have gone a little misty-eyed too with 22% of 45-54 year olds having named their motors.

The AA-Populus poll, which surveyed over 20,000 drivers, also found that a fifth (21%) of drivers count their motors as one of the most important things in their lives. A sizeable six in 10 (63%) also say they’d be lost without their car.

UK drivers, particularly younger motorists, seem to have trouble letting go of their cars – over a quarter (26%) of 18-24 year olds have bought into the ‘don’t move, improve’ mentality and have spent more money repairing a car than they paid for it originally.

This attachment to their beloved motors sometimes seems to border on the detrimental – one in 10 (7%) drivers have admitted to hanging onto their cars even though they’ve repeatedly broken down in the past.

For some, cars even take centre stage in their personal lives with 5% of Brits admitting that they’ve spent more time in their cars than with their partners.

Simon Benson of AA Cars, says: “Whether it’s giving their car a name, personalising the number plate or even holding onto that beloved banger through multiple breakdowns, UK motorists go notoriously misty-eyed when it comes to their cars.

“Even as the car buying market starts to shift away from decade-long ownership towards upgrading after shorter terms, sentimentality still seems to play a part in dictating how long Brits hold onto their motors.”

If you wonder about the image used in the piece, you can read more about it here