Oil and lubricant supplier Castrol has launched a new podcast series to highlight the brand’s work in some of the most extreme conditions possible.
‘Castrol on Mars’ features a group of inspirational scientists, astronauts, racing drivers, engineers, and thought leaders. Each tells their story about what it takes to perform in extreme conditions, from Earth to outer space. Listeners can tune in through Apple, Google, Spotify, Amazon or via Castrol’s website.
The company is inviting vehicle workshops to share social media teasers from its channels with customers, to increase engagement, while dealers can also leverage the podcast series to raise awareness of Castrol’s leadership in developing premium lubricants during workshop visits.
Castrol is well known in the automotive market, but also has a presence in some extreme conditions. The company currently supplies lubricants to the Alpine Formula 1 team, and is also present on Mars, with oils working in temperatures as low as minus 153 degrees Celsius on NASA’s Mars Perseverance Rover. Castrol’s specially developed Braycote greases and Brayco oils provide essential lubrication to scientific instruments, including a weather station, ultraviolent spectrometer and laser micro imager.
The eight-episode series includes commentary from astronauts Sandra Magnus and Robert Thirsk who describe how they dealt with the extremes of outer space, while Sarah Cruddas, a space journalist, international TV host and award-winning author, discusses what NASA’s Mars Perseverance Rover is contending with during its extraordinary mission.
Closer to home, Formula E’s Sam Bird and World Rally’s Gus Green-Smith describe what it takes to claim victory behind the wheel in top-level racing, while David Eyton, bp’s former head of innovation and engineering, gives his perspective on the challenges faced by engineers and scientists when developing products that need to stand-up to extreme pressures.
Research shows that 35% of those who regularly listen to podcasts are interested in subjects relating to technology and science*. The ‘Castrol on Mars’ series has already received the top award in the ‘Documentary’ and ‘Technology’ categories at the prestigious Communicator Awards.
“Our new podcast series highlights what’s required to perform in some of the most far-flung, extreme environments,” commented Elizabeth Jones, Castrol Global Communications. “Through engaging and personal stories from some of the world’s adventurers and individuals, workshops can utilise these assets to build trust, win sales and enhance their connection with the wider Castrol brand.”