Oil and lubricant supplier Castrol has launched a new Branded Mobile Mechanic programme, designed to help participating businesses build awareness in their local communities, and attract new customers.
The programme, developed in partnership with The Race Group, part of Certas Energy, will see mobile technicians receive Castrol-branded workwear and vehicle decals. Those joining the scheme will also benefit from ‘comprehensive’ digital marketing support, online training and guaranteed access to premium quality lubricants.
“The new Castrol Branded Mobile Mechanic programme allows mobile mechanics to harness this brand strength to stand out from their competitors and build trust among potential customers,” the company stated.
The suite of Castrol marketing assets offered includes digital banners for websites and social media channels, and a listing on Castrol’s dedicated online search tool that helps consumers find a trusted local mobile technician.
The exclusive Castrol-branded workwear offered to every participating business includes professional and durable polo shirts, softshell jackets, trousers, sweatshirts, waterproof jacket, waterproof trousers, and LED beanie hats. Every Branded Mobile Mechanic participant also gains a robust portable Castrol-branded gazebo. The value of the support package totals more than £2,500.
Mobile technician businesses must meet quality standards to join the programme. For example, customer reviews should average four out of five stars, and the mobile technician must be able to demonstrate that they work ethically and maintain a robust customer complaints process.
Available for single-van businesses as well as those operating large fleets, Castrol’s Branded Mobile Mechanic initiative has been devised to complement the established Castrol Branded Workshop scheme, which supports independent workshops across the UK with specialist training, branded marketing assets and a range of support services.
“This programme has been created to support a fast-growing, dynamic segment within the independent workshop sector, and we’re excited about its potential,” commented Amanda Taylor, UK marketing manager at Castrol. “Through this programme we are engaging with conscientious and well-respected mobile mechanics who wish to associate themselves with trusted aftermarket brands, and we are helping them take their business to a new level – both reputationally and commercially.”
“We’ve seen sustained growth in the mobile technician sector, and demand for such services has increased markedly during the pandemic as customers have become unwilling or unable to visit workshops in person,” added Michelle Rice, marketing & business development manager at The Race Group. “We work with mobile technicians that are already operating to a very high standard and have excellent reputations. This new association with the trusted Castrol brand will enable them to further elevate their profile and drive additional income.”
For more information, visit: www.castrol.co.uk/mobilemechanic