BookMyGarage will celebrate its own winning formula at this year’s Goodwood Festival of Speed, in driving more than £85 million worth of retail work into its independent garage partners in the last 12 months.
Co-hosting will be oil and lubricant supplier Comma, following its new partnership announcement with BookMyGarage. The partnership provides the myComma garage network with discounted access to the BookMyGarage platform.
Taking place on 11 July 2025, this year’s Goodwood Festival of Speed marks the 75th anniversary of F1 racing and aims to capture its essence, the pursuit of the perfect performance.
The event aligns with the BookMyGarage drive for excellence ethos which has seen its Accelerate package place independent garages in pole position in local area online searches for customers looking for high quality workmanship and transparent pricing.
Enjoying the Goodwood Festival of Speed
Top performing independent garages have been invited to spend a full day of hospitality with BookMyGarage founders Douglas and Karen Rotberg, members of their team and representatives from Comma at their private trackside pavilion in a prime location to watch all the exciting action from the Goodwood Festival of Speed, as it unfolds.
BookMyGarage CEO Douglas Rotberg said: “The Goodwood Festival of Speed is a renowned event and this year’s celebration of the 75th anniversary of Formula 1 will be an unmissable spectacle in the motorsport calendar. We are delighted also to welcome Comma and have them at the event, as a key partner and sponsor.”
“Our business model exists because it is becoming increasingly difficult to cut through in the busy online space. We are extremely grateful for the support of our independent garage partners and we are launching even more innovations in 2025, which are already exceeding expectations in early trials.
“We are passionate about helping drivers make an informed decision about what garage to choose and this is our opportunity to say thank-you to our top partners for delivering exceptional service. We are looking forward to spending the day at the Goodwood Festival of Speed with our key independent garage partners and I am sure they will have some great ideas about how we can further improve and create even more business opportunities.”
Impressive growth
In the year since its launch, Accelerate’s ‘Top Tier’ garages have enjoyed a 1,231% combined return on their investment. As the highest tier businesses, they have also benefitted from a 30% uplift in bookings compared to other garages on the platform.
The collaboration with Comma forms part of its 60th-anniversary initiatives, reinforcing the brand’s commitment to supporting independent workshops with cost-saving opportunities and business growth tools.
“The partnership with BookMyGarage gives our myComma members a valuable opportunity to grow their businesses and boost profitability,” stated Rupinder Sodhi, Head of Marketing for Europe. “With a 10% discount on the licence fee*, workshops can increase their bookings and reach more customers without additional marketing costs.”
