Ruellans Garage, based on Jersey, has revealed that tracking digital leads through its new website has uncovered an unexpected source of new business.
The workshop, a mainstay on the island for more than three decades, has found that that 80% of online enquiries have been converted into booked work. While initially assuming the market was fully saturated, the launch of the new Ruellans Garage website has proven otherwise.
The online platform, built by specialist provider Garage Services Online, allows owner Andrew Rullan to monitor exactly who is finding the garage, where the leads are coming from, and what services customers are requesting.
Tracking leads for Ruellans Garage
Despite being based on a small island with a close-knit population, Andrew was surprised by how many new customers discovered Ruellans Garage through the website.
“I didn’t think we’d pick up many new customers on Jersey, but we’ve had enquiries from people who didn’t know we existed, even after 30 years,” He said. “That’s when you realise how powerful the right kind of website can be.
“We know where the email enquiries are coming from. The website lets us track leads, monitor conversions, and see if it’s a first-time customer. And 95% of the enquiries are bang on. They’re exactly the kind of work we want.”
Andrew first came across Garage Services Online after reading trade magazine articles featuring other garages they had helped. Having previously tried to manage his own website for Ruellans Garage, which became outdated, costly to fix, and impossible to maintain, he decided to hand it over to the specialists.
“When the old site went down, the fix cost was more than half the price of the new one,” he added. “It was not doing anything for us. With Garage Services Online, we now have a website that I don’t have to think about and that delivers actual results.
“It’s the most cost-effective solution you’ll find for lead generation.”
The business has 14 staff, including four Level 4 EV technicians. Now, 10% of its work is on EVs; a service many customers did not realise Ruellans Garage offered until seeing it online.
“The EV side of the business is growing, and the website makes that clear. Customers did not expect it from us, but now it’s front and centre.”
Exceeding expectations
Jim Lang, Managing Director at Garage Services Online, said: “The best websites don’t just look good, they perform. Ruellans Garage is a great example of how strong lead generation, local SEO, and clear messaging can deliver real results, even in a compact market like Jersey.”
Andrew, who describes himself as extremely particular, said working with Garage Services Online exceeded his expectations.
“I’m not easily impressed, but when I saw the first draft, it was already there. The Ruellans Garage website captures the essence of the workshop and replicates it online.
“If you’re thinking about getting a website from Garage Services Online, just do it. The results speak for themselves.”
