Veloris, formerly Ecobat Battery, is Europe’s largest battery distributor, which means the company captures valuable data, which can provide independent workshops with useful market insight to help them benefit from battery related developments.
Although the Veloris name is new, the company’s commitment to delivering exceptional service standards and to add value to its customers, remains the same.
These principles also extend to its indirect workshop customers who not only benefit from access to premium brands such as Exide, VARTA, Lucas and Numax, but market relevant data that allows them to make the right decisions when it comes to battery technology.
In tune with the market
As stated, as the primary battery specialist in the automotive aftermarket, Veloris is in tune to the changing technology and demand patterns. The evolution from SLI to start/stop technology AGM and EFB batteries, for example, has shifted the pattern, which affects the stock profiles that motor factors need to carry, as hybrid and electric vehicle 12-volt battery sales increase.
In addition to providing practical support in managing their battery stock, Veloris can help motor factors support their workshop customers, so they too can take advantage of the commercial opportunities that arise with these changes.
Workshop support
What the data analysis from Veloris highlights is that the switch in demand from traditional SLI batteries to AGM/EFB technology batteries mentioned earlier, continues apace.
To put things in perspective, whereas in 2016 when 98% of 12-volt battery sales through the workshop were for SLI batteries, by 2022 it had dropped to 77% with almost a quarter of sales then being AGM/EFB. Since then the annual rate of change has continued, so that last year SLI sales were down to 60%.
While that figure revealed that in 2025 SLI batteries were still sold in greater numbers than AGM/EFB batteries, because of their higher unit cost, the sales value of AGM/EFB batteries was 53% of the total, which meant that for the first time, they earned workshops more revenue.
Bearing in mind the proportion of start/stop vehicles in the vehicle parc is increasing in relation to older vehicles that don’t have this technology, it’s probable that the volume split will reach the 50/50 point during 2026, which means the profits earned from AGM/EFB batteries will be even greater.
The 12-volt battery and diagnostics
In addition to useful market data, further support at installer level is provided through its best practice advice, where Veloris positively encourages technicians to test every battery that comes into the workshop, and to support every battery with a stable 12-volt power supply while the vehicle is being worked on, particularly during diagnostic processes.
By applying these two straightforward principles workshops demonstrate a caring and professional approach to their customers.
The first by informing them of the condition of their battery, and providing them with the opportunity to proactively replace it and avoid a possible breakdown, should it be nearing the end of its life, and the second, to allow technicians to undertake day to day service and repair work with confidence, in the knowledge that the decisions that they take are not adversely influenced by a discharged or failing battery, that might otherwise mask an underlying problem.
A discharged 12-volt battery can severely compromise the accuracy of vehicle diagnostics, often leading to false DTCs (Diagnostic Trouble Codes) and incomplete scans. When the voltage drops below normal levels, electronic modules may shut down or operate erratically, causing the diagnostic tool to misinterpret low-power issues as component failures.
In summary, Veloris’ overriding objective is to deliver energy with certainty, connect manufacturers to end customers and to provide the best advice and access to new innovations, and continue to underline its position as The Battery Partner.
For further details, please visit: www.veloris.com
