West Heath Garage in Farnborough has proven that a strategic shift in business focus, with a website rebuild included, is a move that can pay off for other workshops.
A strategic shift in business focus has led West Heath Garage in Farnborough to rebuild its website from the ground up, a move that is already paying off.
With hundreds of thousands of appearances in Google search results since launching in early 2025, the new West Heath Garage website is not only attracting more of the right kind of work but is also central to how the workshop now connects with its customers online.
The site, built by specialist garage website provider Garage Services Online, is now the digital foundation for West Heath Garage’s wider marketing activity, which includes a newsletter, customer app, and Tips and Tricks blog. Customers can make bookings or send enquiries directly through the site, and the garage is already seeing a marked increase in both.
Interaction key for West Heath Garage
David Edwards, marketing manager at West Heath, said: “We are very tuned in to how our customers want to interact with us. Some prefer to phone, others want to message or book online, and the website supports all of that. It is now the core of our digital activity, so it was vital we got it right.”
Previously, the business had focused more heavily on used car sales, but as West Heath Garage moves fully toward servicing, MOTs and repairs, David said a more streamlined approach was needed.
“We looked at three agencies but really liked how Garage Services Online approached the content. Their structure works so well because the individual pages for different makes and models make it easier for customers and better for SEO,” he said.
“They also integrated the Bosch widget seamlessly, which was really important for us as a Bosch Service Centre.”
Visibility increases
Since launch, the West Heath Garage’s visibility and engagement have exceeded expectations. The workshop is seeing increased web traffic; form submissions and phone calls directly linked to online search performance.
“The visibility we are getting is fantastic. We are appearing in hundreds of thousands of searches already, and we are seeing that translate into enquiries and bookings,” David added.
He describes the process of working with Garage Services Online as refreshingly straightforward. “They are a truly excellent team. They were clear about what could be achieved, understood the brief, and simply got onboard with what we were trying to do from day one.”
Jim Lang, managing director at Garage Services Online, added: “The structure and content of West Heath’s website is designed to reflect how customers search and what they expect to find. It is great to see it paying dividends already.”
