ADAS, diagnostic and calibration specialist A1 ADAS Solutions Group is gearing up for the new year, with continued expansion across the UK.
Plans are underway to add more vehicles to its mobile ADAS fleet as demand grows from garages, bodyshops, and fleet companies for qualified ADAS technicians. With the industry experiencing a shortage of skilled technicians, the company’s services are more crucial than ever.
“As the latest figures from the IMI show, only two% of technicians in the UK are IMI TechSafe registered and qualified to work on complex and potentially lifesaving ADAS systems,” commented Iain Molloy, managing director at A1 ADAS Solutions.
“But it is not just about sending techs to get qualified. A lot of garages do not want the responsibility of ADAS work. They much prefer to get us in to do it for them and pass that liability on.
“And that is a good decision. I have long been an advocate of ‘do ADAS right or do not do it at all’. ADAS calibration has become an essential part of everyday vehicle repairs, and we are seeing some frightening practices on what are essentially safety systems.”
Taking A1 ADAS online
Molloy says he is on a mission to help workshops navigate how they can best manage ADAS work and has shaped the company’s business strategy to provide garages with solutions that are best suited to their individual needs. Within that, is an online strategy to ensure both garages and retail customers can find A1 online and seek impartial advice.
He continued: “We live and breathe ADAS, but it is no good having all this expertise if no one knows you exist!
“Early in the A1 ADAS Solutions business, I knew we needed a website that really worked and would show up for people looking for ADAS services. It is your ‘shop window’ and an absolute must for getting the right customers through the door.
“Garage Services Online (GSO) were the obvious choice and the website has since made a huge difference to our business. We have grown a lot in the last four years and the website has grown with us.
“I am now relying on it to specifically target the geographical areas where our new mobile A1 ADAS vans will be based. Via the analytics, we will clearly see when it is working and assess the ROI.
“I like working with GSO, the team is so efficient and easy to deal with. They listen to what you need and that is it, consider it done.
“I talk all the time about using ADAS specialists and not trying to do something you are not qualified in. Well, it is the same for automotive websites. If you need one – and who does not – GSO are the people to go to.”
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