BookMyGarage takes key sponsorship at Automechanika Birmingham

BookMyGarage is once again a key sponsor at this year’s Automechanika Birmingham, which takes place later this year.

At the Birmingham NEC from 3-5 June 2025, this year’s event with 500+ brands from 25 countries is set to attract 15,000 visitors from the automotive market including independent garages, body shops, motor factors and distributors.

Sponsoring the registration and the networking lounge and entertainment bar, where visitors can relax and meet up with colleagues and suppliers in an informal atmosphere, the BookMyGarage team is looking forward to meeting up with its existing garage partners and forging new relationships with garages looking to grow their businesses.

Networking position for BookMyGarage

The team will be located in the networking lounge where they will be on hand to demonstrate to garages how they can grow their customer base online. They will also provide insight into BookMyGarage, the UK comparison site and booking platform for MOTs, servicing & repairs.

Co-founders Douglas Rotberg and Karen Rotberg, who started the business 10 years ago, will also be available throughout the event to meet with garages and discuss their business needs.

“We are delighted that once again we are playing a prominent part in the biggest event for the industry in the UK,” commented Chief Marketing Officer Jessica Potts.

“The event provides us with the opportunity to meet up with prospective garages looking to join the platform, as well as our existing garage partners, where we openly invite valuable feedback about our service and understand their needs, which in turn, guides our upcoming product developments and service improvements. Our garage partners are typically family run businesses, and they really like the fact that BookMyGarage has a husband-and-wife team at the helm as it reflects their own values and ethos of delivering a high quality yet personal service.

“BookMyGarage is a customer-centric business where we work in tandem with our partners to drive more retail customers into their workshops. At Automechanika, we can take the time to talk to our users in an informal environment where our senior leaders are easily accessible and on hand to help.”

Free digital audit

UK-based garage visitors to Automechanika Birmingham can take advantage of a free digital audit from BookMyGarage’s specialist team. Open to both current clients of the platform and new prospective garages, the audit will provide an overview of a garage’s website performance, SEO ranking and general online presence.

Once completed, a member of the BookMyGarage account management team will talk garage owners through the report and provide recommendations on how to improve their online visibility.

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