BookMyGarage launches Accelerate programme for marketing support

BookMyGarage has launched a new marketing package for independent garages, with the aim to help them grown their brands and expand their customer base.

The Accelerate programme will give workshops across the UK an opportunity to promote themselves with the backing of the BookMyGarage brand, which helps connect drivers with independent garages and mobile technicians. This includes online marketing with SEO features to expand their reach and bring in new customers.

All independent garages are eligible to become part of the Accelerate programme, which has already proved to be profitable for those participating. Each independent workshop signing up to Accelerate receives a unique and dedicated proactive marketing programme.

Saving time with Accelerate

The demand on independent businesses is increasing. Alongside the day-to-day work of repairing and servicing vehicles, garages now have to ensure they have their marketing and social media output as consistant as possible, in a world where mouth-to-mouth promotion is starting to wane.

BookMyGarage Accelerate

Those garages signing up to Accelerate, however, will have the support to grow their digital presence. BookMyGarage has developed the package to include business brand advertising on both Google and Bing search platforms, while Facebook campaigns are also included, with a page set up for any workshop that does not have one. This will also include three dedicated Facebook posts each week. 

Accelerate garages will also benefit from a boosted position in the BookMyGarage listings.  

Although the package is designed to maximise growth, it works for those garages that are really busy with long lead-times. In busier months, the programme can prioritise filling last minute cancelled slots through the business management software that is built into BookMyGarage. There are no requests for quotes, instead, actual bookings are received and garages remain in total control of their pricing and bookings’ lead times. 

Accelerate can also integrate with garage management diary systems, allowing bookings to drop straight into their diary from Accelerator marketing.  A booking tool is also included in the package for Accelerate garages’ own websites, so they can retain these highly valuable customers and there is absolutely no charge for bookings made directly. 

Digital reviews benefit 

Another advantage of the Accelerate package is the online reputation boost, with up to 25% more online reviews (through the review packs provided). 

Garages piloting the scheme have proven to benefit from numerous additional bookings per month, and this not only increases business and profit-making opportunities short term but, through its back-end support, sustains them by helping them develop long-term customer retention.

“It is incredible to think that BookMyGarage has helped over 13 million drivers find a local garage for their MOT, service and repair. Having piloted the scheme to prove its success, we are both proud and excited to launch Accelerate, our first new product release for independent garages in five years,” enthused BookMyGarage Co-Founder, Karen Rotberg. 

Accelerate benefits from the ‘SecretService’ development, which was launched for franchise workshops four years ago. The resulting Accelerate has significantly advanced tech and reporting, driving new customers at the right price and the right time through BookMyGarage, but also building the independent garage’s own branding online through the Accelerate package.

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