As Gran Turismo 7 (GT7) launches on the Playstation 4 and Playstation 5 consoles, high-performance braking specialist Brembo is highlighting its links to the ultimate driving simulator.
The company is the official technical partner in braking systems for the new game, the first new Gran Turismo offering since 2017. Working with developers, Brembo has helped create distinctive and high-performance braking systems in the game’s tuning shop, a virtual window where players will be able to upgrade and customise their original cars, enhancing their competitiveness.
Brand awareness
Gran Turismo 7 offers more than 400 cars from over 50 vehicle manufacturers at launch, and all cars whose braking systems can be tuned in the game can be equipped with Brembo solutions. As the exclusive partner in the category, Brembo is making its UPGRADE systems available to players, including Carbon Ceramic discs and GT|BM callipers in eight different colours.
Brembo states that through its partnership with Gran Turismo 7, drivers will discover that the company’s braking systems offer “the best driving experience, just as the company does in reality.”
Gaming is increasingly offering aftermarket businesses a new way to reach customers and showcase what the brand has to offer. Ignition specialist NGK recently announced a new online gaming opportunity in the world of eSports, accelerating awareness of the brand and its motorsport pedigree into the metaverse.
To cement awareness of Brembo’s proliferation in the braking industry, the company’s profile and values will be visible in the Gran Turismo 7 Brand Central and Brand Central Museum aspects of the game. In addition, Brembo branding will also be seen at tracks featured throughout gameplay.
PS5 availability headache
For many, the new Gran Turismo game is long overdue. Yet developers often wait until a new console is launched before updating their flagship gaming brand.
Those wishing to play GT7 on the newer PS5 console, however, may be in for a wait, unless they already have the system to hand. The global supply crisis around semiconductor chips, which is also impacting the automotive industry, is making the availability of the Sony consoles sporadic.
The game is also available on the PS4, however with slower processors and less-clear graphics, it may not offer the precision expected from driving simulators today.
Auto Repair Focus, through its sister brand All Torque, will be conducting a review of GT7 soon. Subscribe to our YouTube channel to ensure you do not miss the video when it lands.
