Denso has used an appearance on BBC Radio 2 for three-time League of True Mechanics UK winner Edd Hunt to launch its new Instagram profile.
Hunt appeared on OJ Borg’s late night show on the station to discuss the Denso League of True Mechanics competition. As a three-time winner, Hunt was keen to talk about the benefits of the event, which runs across Europe and rewards the best technicians in their own markets with a selection of prizes.
The broadcast interview came following a chance meeting with OJ after an awards ceremony, where the DJ suggested Hunt appear on his show to promote the Denso League of True Mechanics competition.
Promoting Denso League of True Mechanics
“I had been talking to OJ about the win and how I wanted to announce it in a high-profile way, and he pitched the idea of me being a guest on the radio show to the production team and, provided we dressed up for the occasion, they approved it,” Edd explained.
“So, I went to the BBC Studios on the evening of 6th March to be a guest on the show and had OJ do me the honour of officially announcing the fact that I’ve been ranked number one in the DENSO League of True Mechanics UK for three years running.
Hunt also announced on the show that he was now retiring from the competition, but will continue to support it in the capacity of a brand ambassador.
Importance of social media
On the launch of the Denso Instagram page, Pan European Strategic Marketing Manager, Fatiha Laauich said: “High quality technical training is a priority for Denso because it is vital for motorists who rely on the safety and reliability of their vehicles.
“We are so pleased that Edd not only represents that priority in the industry, but has also raised it on air to consumers. It was therefore a fitting first post as we introduce a new way for Denso to communicate with a wider audience.
“Social media is an important platform for us as it allows us to reach and inform consumers, while also supporting the needs of our customers, the technicians that install our replacement components and the independent service and repair sector as a whole.”
Further details of the DENSO Aftermarket programme are available online at: www.denso-am.eu
