Partners and distributors from around the world gathered at a Duckhams 125th anniversary global networking event at the final round of the 2024 British GT Championship at Brands Hatch.
Guests were treated to a pitlane experience with a tour of the Un-Limited Motorsport team garage and the Duckhams-liveried McLaren 720S GT3 Evo. Team members were on hand to explain the inner workings of the car, including the cramped cockpit. This element of the day proved popular with all attendees.
There was also the chance to hear from Silver-Am Championship-winning British GT driver Adam Smalley and Duckhams’ British Touring Cars Championship driver Daryl DeLeon. Each talked about their experience during the current motorsport season and the difference Duckhams’ support makes to their success.
“As a driver, I rely on every aspect of my car’s performance to give me an edge,” commented British GT 2024 and Porsche Carerra Cup GB 2023 winner Adam Smalley. “Engine reliability and performance are key, and that’s where Duckhams plays a vital role. Their oils provide the protection and efficiency needed for my car to perform at its peak during some of the most intense moments of racing.”
DeLeon paid tribute to Duckhams’ 125-year legacy, saying, “I have known of Duckhams and their association with motorsport for many years, seeing them in Formula Ford, on the Porsches, and in the British GT. As a young driver, it is inspiring to represent such an iconic brand. This is my first full year in the BTCC, and it marks the return of Duckhams Racing to BTCC. It feels amazing to be part of Duckhams’ history in BTCC. It is incredible to have the whole team around me, pushing for results.”
Future growth for Duckhams
Chairman Jabir Sheth welcomed all the guests, highlighting that ‘brands do not make people, but people make brands’. Mike Bewsey, Global CEO, then shared the brand’s’ plans for propelling growth across Europe, MENA and Asia through its new global leadership team.
Rajat Moitra, Global CMO, highlighted the brand’s marketing plans, including motorsports partnerships and digital initiatives such as loyalty apps for workshops.
@autorepairfocus Come with us as we celebrate 125 years of @Duckhams at @Brands Hatch🏎 for the British GT Championship! We even got up close with @Adam Smalley’s fantastic #McLaren 720S GT3 Evo… . . #britishgt #racing #brandshatch #oil #celebration #anniversary #duckhams #motorsport #gt #720s #fastcars #motorracing #aftermarket #uk #letsgo #mechanic #garage #pitlane ♬ original sound – Auto Repair Focus
A highlight of the VIP event was the Duckhams Partner Awards. A range of global distributors were awarded for business excellence. The brand also debuted its new corporate video, showcasing the milestones in the lubricant brand’s’ 125-year legacy of resilience, innovation and triumph and its plans to shape the industry’s future for the next 125 years and beyond.
Guests were then able to watch the final round of the British GT Championship, including some thrilling action, from the corporate box. All were present to see Smalley and co-driver Shaun Balfe clinch third-place in the overall GT3 standards, having secured the British GT Silver-Am title at Snetterton earlier in the season, with two rounds to spare. All of this was achieved in the team’s first season in the competition.
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