Frasle Mobility in the UK has launched a new web shop, bringing together multiple brands for the first time on the platform.
This development marks a key step in the company’s ongoing transition to a unified ‘House of Brands’ approach, with the platform now featuring products from Juratek, Fras-le and newly launched Nakata.
The web shop retains its existing login process and URL – www.juratek-webshop.com – meaning customers can continue to access it as usual with no disruption to their current setup.
However, users will notice a number of new features and functionality improvements designed to make the ordering process faster, more intuitive and more flexible.
Improved platform for Frasle Mobility
The new platform offers improved VRM search history, now storing the last 20 vehicle lookups, and introduces enhanced dimension-based searches for both brake hoses and wheel bearings – making it easier than ever to identify the correct part.
Customers can now also save vehicle profiles and draft orders, ideal for managing fleet work or repeat orders, and take advantage of ‘back in stock’ notifications for high-demand items.
One of the most practical updates is the price visibility toggle, allowing businesses to show or hide pricing as required, giving customers greater control over how the platform is used within their teams.
The web shop’s refreshed identity also reflects the launch of Nakata in the UK, with its high-quality wheel bearing range now live on the platform. Offering Generation 1, 2 and 3 bearings, Nakata’s products are engineered for durability, reduced maintenance, and excellent performance, and are all backed by a three-year warranty.
More than branding
“The new web shop is more than just a branding update, it is a smarter, more useful tool for our customers,” commented Toby Whewell, Sales and Marketing Director for Frasle Mobility in the UK.
“With Frasle Mobility brands including Juratek, Fras-le, and Nakata now all accessible in one place, it has never been easier to find and order exactly what you need. We have listened to customer feedback and introduced features that make daily tasks simpler, faster and more flexible.”
All previous account data, including transaction history and saved details, remain accessible under existing account logins, and users do not need to update passwords or bookmarks.
Customers are encouraged to explore the new site and use the built-in feedback tool to share suggestions or request new parts. Frasle Mobility’s UK Product Management team monitors all feedback directly and is on hand to provide support or respond to product enquiries.
For more information or to access the web shop, follow this link.
