GS Yuasa has launched GYTV, a new name for its educational battery learning videos. The move is aimed to make it easier for audiences to understand battery technology.
GYTV initially features two distinct series, covering battery basics and trade-focused advice, and is available to watch on YouTube.
The channel brings together a wealth of experience from the GS Yuasa team. The videos, which have been developed for both consumers and trade professionals are easy to understand and organised into logical playlists to ensure a seamless viewing experience. Both series will be made available for GS Yuasa’s customers to use, whether online, across social media or in their reception area as part of the manufacturer’s package of value-added-extras.
GYTV plays to trade and consumer
Delivered in a friendly and informative way, battery basics answers the internet’s most frequently asked battery questions. Aimed primarily at consumers, the series covers everything from how to know when your battery’s failing to how to choose a replacement and how it should be installed.
The trade-focused video series provides a more in-depth look at batteries and the vital role they play in a vehicle’s electrical system. Aimed specifically at those in the trade, this dynamic, trade-focused content has been taken from the award-winning GS Yuasa Academy, the CPD and IMI accredited online training platform which has proven hugely popular with technicians, distributors, and educational institutions alike.
GS Yuasa has plans to expand the battery basics series on GYTV with more informative content for all of their key applications including commercial vehicle, leisure and marine in the not-too-distant future.
“We know there’s room for improvement in general battery knowledge,” commented Jon Pritchard, General Sales & Marketing Manager – Auto, MC & Ind Comp Division at GS Yuasa Battery Sales UK Ltd. “With battery technology changing rapidly over the past decade, what may have previously been regarded as common practice can now be far from it.
“By answering the internet’s most frequently asked questions we’re hoping to empower consumers and vehicle technicians to take charge of battery issues should they arise.”
Ian Newham, Training Manager at GS Yuasa Battery Sales UK Ltd. added: “GYTV builds on our already high level of value-added extras. Whether the industry’s most powerful battery lookup tool, available to use at fit.yuasa.com or fit.gs-battery.com, or our award-winning battery training platform, GS Yuasa Academy. With the launch of GYTV, we’re bringing our world-leading battery expertise to YouTube for the first time.”
To find GYTV, follow this link, or search for GS Yuasa on YouTube.
