GS Yuasa has announced a new partnership aimed to offer a sweet treat to technicians over the winter period.
The battery specialist is working with confectionary brand Tunnock’s, offering a free pack of Tunnock’s Snowballs with battery purchases over a period traditionally linked with a high number of battery replacements.
The Treat Yourself to a Tunnock’s initiative follows the huge success of GS Yuasa’s snack pack and eggstra promotions and brings together two iconic brands and long-time supporters of the three-time BTCC Champion Gordon ‘Flash’ Shedden who fronts the campaign. This latest initiative will see nearly half a million individual snowballs shipped across the UK and Ireland as the two global leaders join forces.
A comprehensive marketing plan has been created in support of the campaign with the two brands working closely to create engaging, and never seen before content.
Treats with Tunnock’s
Each promotional pack contains eight snacktastic Snowballs as well as a unique code for the battery manufacturer’s exclusive competition. With a smart watch, a Gordon Shedden experience at Knockhill racing circuit and three GS Yuasa ‘Winter Workshop’ kits up for grabs, workshops and technicians are encouraged to complete the entry form on the GS Yuasa website for their chance to win.
“We know this is an incredibly busy time for workshops, in fact, more batteries fail in winter than at any other time of year,” commented Jon Pritchard, General Sales & Marketing Manager at GS Yuasa Battery Sales UK Ltd. “That is why our latest promotion encourages vehicle technicians to take a well-earned break and treat themselves to a Tunnock’s. By choosing an OE quality, GS Yuasa-manufactured battery, you are ensuring your customers avoid a non-start situation, the last thing anyone wants on a frosty morning.”
Gordon Shedden, GS Yuasa and Tunnock’s brand ambassador, added: “Winter really is the season of battery failure, and with this promotion, we are forecasting snow too! With the widest range and cold weather performance you can rely on, GS Yuasa are the number one choice for me and the UK’s thousands of mechanics and motorists. So, join me and trust GS Yuasa, take a break and treat yourself to a Tunnock’s!”
Available from participating Yuasa and GS distributors, GS Yuasa’s Tunnock’s promotion is exclusively for the trade and will run from early October to the end of February, or while stocks last. To find out more, visit www.gs-yuasa.eu/tunnocks/
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