GSF Car Parts has agreed an exclusive deal with Indian battery manufacturer Amaron to stock a range of its products to the UK aftermarket.
Amaron is a leading global brand with advanced automotive and industrial battery solutions. With a history of innovation and cutting-edge performance, Amaron offers a wide range of batteries that cater to diverse needs.
The brand is part of the Amara Raja group which manufactures automotive parts such as batteries and electronics.
GSF will be the exclusive supplier of Amaron batteries in the UK, making it a significant commercial partnership for supplying high quality vehicle parts and components to the UK aftermarket.
Wide coverage for Amaron
The brand sells more than 50 million batteries per year in 60 countries, with the UK joining that list following this commercial partnership. Worldwide, Amaron service more than 100 national-level distributors, including two of the top five battery retailers in the world.
Stock will initially be available off the shelf at GSF branches in Birmingham, Bradford, Leeds and London, with stock readily available for overnight delivery across other areas of the country from GSF’s National Distribution Centre.
Five SKUs will cover more than 8,000 applications, including Mercedes CLS350 3.0L EQ Boost Coupe (2017 Onwards), Vauxhall Vivaro 1.6CDTI (2014 onwards) and Volvo XC90 MkII 2.0L B5 Mild Hybrid (2020 onwards).
Every battery comes with a four-year unlimited mileage warranty, giving garage customers peace of mind when suggesting the lineup to motorists.
GSF will support the launch with a Buy Now Pay Later option. Eligible customers can postpone payment until May 2025. Furthermore, orders of more than six batteries will be eligible for a free Amaron-branded battery stand.
Trusted brand
Hardik Solanki, Senior Category Manager, GSF Car Parts, commented: “Amaron is renowned for its advanced technology and exceptional reliability, making it a trusted choice for drivers worldwide. Thanks to this exciting new partnership, GSF Car Parts is bringing top-quality, long-lasting power solutions to the UK aftermarket.”
Sukhpal Ahluwalia, Executive Chairman, GSF Car Parts, added: “I am thrilled and proud that GSF will facilitate the entry of this global brand into the UK market. It shows how much of an impact we’re making at GSF and reinforces our ambition to be most attractive motor factor to suppliers across the industry.”
Indeevar Govardhanagiri, Chief Marketing Officer, Automotive Batteries, International Business, ARE&M, commented: “We are pleased to announce our strategic partnership with GSF Car Parts for Amaron batteries in the UK market. As a globally recognised battery brand, exceeding customer expectations in over 60 countries, in all the continents, Amaron is renowned for its superior performance and reliability.
“This collaboration marks a significant milestone, bringing an extensive range of high-performance Amaron batteries to customers across the UK. By leveraging GSF’s industry expertise and extensive distribution network, we are confident in achieving a strong market presence and delivering exceptional value to our customers. We look forward to a successful and long-term partnership with GSF Car Parts.”
For more information on Amaron’s range of batteries, contact your local GSF branch.
