The iconic Gulf brand will return to the UK aftermarket sector following the announcement of a new partnership between Titan Group and Gulf Lubricants UK.
Gulf is a famed brand with a strong heritage. The company is mostly well known through its association with motorsport, the blue and orange colours being seen on a variety of cars over the years, including a one-off appearance at last year’s Monaco Grand Prix through the McLaren F1 team.
For the aftermarket, the brand will make its return with Titan Group, formed by experienced motor factor managers and trade professionals with decades of combined experience, Titan Group is the first employee-owned motor factor in the UK, working with some of the leading aftermarket suppliers to provide premium products of the highest quality.
In each area where it operates, Titan Group will be the exclusive partner of Gulf Lubricants as its premium lubricant offering to the Independent Garage trade.
“From late 2021, we have been entrusted to revitalise the Gulf Lubricants brand in the UK and our aim is to achieve this through the formation of strong, long-term, partnerships within each sector that we operate,” said Dave Woodman, General Manager, Gulf Lubricants UK.
“Titan is setting the standard for a new model of Motor Factor in the UK and we are delighted to be part of their journey by adding Gulf Lubricants as a Premium offering alongside their existing portfolio of products. We’re really excited about what we can achieve together!”
Damon Peacock, Founding Partner, Titan Group, added: “One of our primary focuses at Titan is to listen to our customers’ requirements. Finding a premium oil supplier that shared the same vision and values wasn’t as easy as you would think.
“After carefully researching the possible options, Gulf stood out as a partner with real passion and desire. They have a totally different approach and want to work with partners that understand that the oil market is changing and can embrace that change and develop long term partnerships with them.”
