A family-run Bosch garage in Shropshire has revealed how changing its approach to the work it attracts through its website, has ultimately changed the garage’s whole mindset and the way it does business.
Court Autos, helmed by Harry Alford, along with his brother and sister who also work in the business, opened its doors nearly 40 years ago. The team are the third generation of Alfords to run the workshop, following its establishment by their granddad.
Harry highlighted that prior to getting a website that ‘actually works’, the team were often starting their day at 4am, or working late into the evening, because they did not want to let customers down.
“To continue grandad’s legacy, I knew we had to really push the Court Autos business forward,” he explained. “Marketing was something we had never invested in, apart from an old website years ago. It looked okay on the surface but might as well have been in another world; nobody could find it.
“I found Garage Services Online and that one phone call about a new website sparked a change that not only reduced the number of hours we work, it changed our whole way of thinking.
“Now, we have a clever website that attracts the work we specifically want. By changing the profile of jobs coming in, we are running the business; it is not running us.”
Growing times at Court Autos
Whilst Court Autos offers servicing and repairs, accident recovery and vehicle sales, Harry really wanted to grow its bodyshop services. His asked the Garage Services Online team to create a website that would drive growth for the bodyshop side, as well as be found for its regular most profitable everyday jobs.
Harry continued: “It was not long before the website caught us the biggest fish: a £12,000 repair job for a motorhome that had been in a collision. We had never had a job that big.
“It signalled the start of the change. Just last week, we picked up ongoing servicing and repair work for a local company’s van fleet. We 100% would not have been on their radar if we did not have a website that reflected the professionalism of our business online as it is on the ground.”
Jim Lang, managing director at Garage Services Online, said: “Court Autos’ website has seen a 63% increase in organic appearances on Google in the last six months alone. That has led to an 89% increase in organic click throughs.
“But the work does not stop there. We are continuing to help Harry and Court Autos by adding more pages to attract work that gives a quick ROI on his investment in new tools. These tools are necessary to work on the changing car parc and it is vital the website evolves and reflects that.”
