NGK is continuing to support its eSeries racer Max Coates in the PowerMaxed eSeries and the official Mini Challenge eSeries, as the motorsports industry continues to ply its trade in virtual racing.
Max will be racing in an NGK-backed car, and will take part in the Mini Challenge’s first race around Donnington Park this weekend.
“The first rounds [of the PowerMaxed eSeries] have been tough but I’m slowly moving up the grid,” Max commented. “I’ve been involved in the organising of the Mini Challenge eSeries and will also be competing in the same livery (or very close to) the one I was due to race in the real-world series.
“NGK are also an eSeries sponsor. As such the NGK logo has been included on the website, live stream of races and will be featured on social media posts where possible. We’ve had a great response and have a full grid of 35 cars entered for round one and a prize pool in excess of £20k, it’s going to be good!
“I am live streaming quite a bit of the racing online, including the PMR eSeries, the MINI CHALLENGE UK Official eSeries and select one-off races. The live streams to Facebook have all had a few hundred views each and usually end up near 1000 views after a few days.”
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, added: “Thousands of motorsport fans have been starved of their favourite pastime because of the COVID-19 pandemic but many of them are increasingly tuning in to virtual racing series until live racing is safe to return.”
Other aftermarket companies are seeing their backed drivers taking to eSeries racing. Earlier this month, Trico-backed Sarah Moore took part in the second round of the BritCar Dunlop Endurance eSeries.