Point S tyres are to feature in a new omnichannel communications campaign to highlight the quality and versatility of the private-label brand.
Supplied by Point S, the independent tyre and servicing network, Point S tyres which is manufactured in Europe and covers passenger cars, SUVs, and light trucks, includes three product lines – Point S Summer, Point S Winter, and Point S 4 Seasons. The campaign will be led by a series of video content aimed at promoting the benefits of the product portfolio.
The first video of the campaign was filmed by Blue Max Media and Oozbo – specialist agencies with extensive experience of working with world-renowned brands. The video has been produced to highlight the range’s variety, reliability, rolling resistance, braking performance, and handling performance in dry, wet, and snowy conditions.
Testing Point S Tyres
Independent technical testing organisation, TÜV SÜD Product Service, conducted tests on two of the Point S Tyres line-up, Point S Summer and the Point S Winter . Benchmarking the products against a budget tyre, two competing Tier 2 brand tyres, and a premium tyre, the tests assessed key aspects of both tyres’ performance, safety and efficiency. Both types of the Point S Tyres performed better than the budget and Tier 2 products, and were comparable to the premium product in a number of test criteria.
“Our private label brand, Point S Tyres, offers motorists the right solution for every driving environment, and our brand-new video encapsulates this,” said Point S International CEO, Fabien Bouquet. “Whatever the weather or the driving conditions, we are committed to providing products that are increasingly safe, comfortable, economical, and high quality. With Point S Tyres, drivers do not have to choose between price and safety.”
International Private Label Product Manager at Point S Development, Emilie Faure, added: “The tests conducted by TÜV SÜD Product Service have proven the performance and safety of Point S Tyres. Having access to third-party test data is a clear reflection of the quality of the product lines and proves that we are giving drivers the option of a safe and affordable tyre that operates at a high level of performance.”
For more information on Point S Tyres, click here.
