Pirelli has launched the new Cinturato P7, a high-performance summer tyre, delivers increased safety, efficiency, and sustainability. It follows on in the great tradition of the Cinturato, with 70 years of history behind it, as well as capitalising on all the lessons learned from the continuous development of the previous-generation P7. This new tyre is already on sale in preparation for summer, making its debut in all European and Asian markets.
Safety is the key characteristic of the new Pirelli Cinturato P7. As well as improving on the dry handling of its predecessor, Pirelli’s new tyre for premium cars also greatly improves wet handling, aquaplaning and braking in particular: taking four metres less to come to a stop from 100kph. The innovations introduced by Pirelli’s engineers also improve acoustic comfort (thanks to less road noise) and ride comfort, with the new tyre better able to absorb bumps in the road. Overall tyre life increases by six per cent, meaning that tyres have to be changed less frequently. Rolling resistance also goes down by an average of one class (minus 12%), improving fuel consumption by 4% (measured on the WLTP cycle) as well as CO₂ emissions.
