Searches for mobile mechanics are increasing, with BookMyGarage indicating that drivers are looking for convenient solutions to their vehicle repairs.
The online platform highlighted that requests for mobile mechanics grew by 22% year-on-year in 2024. The growth has continued since 2022, when demand from retail customers was relatively low.
However, as the effects of the COVID-19 pandemic filtered through and consumers began to utilise online resources in every aspect of their lives including managing their vehicle service and maintenance needs, demand in 2023 was at an exponential rate.
Once the initial spurt stabilised, the demand for mobile mechanic services continued to gather pace with an increase in bookings through the platform
The trend in the BookMyGarage data is reflected in the growth of Google searches for mobile mechanics which has leapt by 300% since 2020.
Whilst bookings for mobile mechanics remain a modest percentage of overall retail customer bookings on the BookMyGarage platform, which serves independent garages as well as the franchised network, the trend for mobile mechanic services continues to increase with the share in 2023 at 3.6%, growing further to 4.2% in 2024.
Packages for mobile mechanics
BookMyGarage is now further driving demand with the introduction of a bespoke package designed specifically for mobile mechanics.
“We saw a massive rise in consumers embracing online services during the pandemic, so it is inevitable these trends have intensified,” said Jessica Potts, chief marketing officer at BookMyGarage. “It is hugely convenient to have a mechanic come to your home, especially if you are a hybrid worker or have caring responsibilities, and we have seen demand gather pace significantly in the last two years.
“We are now looking to expand our portfolio of nationwide mobile mechanics and give motorists even more choice whilst also providing mobile mechanics with a straightforward and risk-free method for them to expand and gain exposure for their business.”
The package for mobile mechanics will operate in the same was as that for workshops on the BookMyGarage platform. Businesses will receive actual bookings and only pay the fee once the appointment has been completed.
The customer pays the mobile mechanic direct for the total value of the work with communication solely between the two parties. Any additional work is also arranged between the business and the customer.
Working with businesses
The BookMyGarage package has been specifically designed for mobile mechanics who want to gain brand exposure for their business locally and an instant stream of bookings. Mobile mechanics benefit from a directory listing on the site and are featured in searches for mobile mechanics within their local area.
Within the package, their specialist marketing team will also design and build a mobile-responsive, SEO-optimised website dedicated to the mobile mechanic’s own brand and services to boost online presence whilst customers are encouraged to leave reviews to enhance online reputation.
The package also gives mobile mechanics access to the BookMyGarage online booking tool to embed on their website, developed to turn more searches into bookings. BookMyGarage does not charge a commission for bookings made via the garage’s own website.
To ensure the mobile mechanic’s brand is present on social channels, the team can also post agreed content to the business’ own Facebook page. Any interested parties who do not have a website or even a logo, BookMyGarage can provide these too.
