Car maintenance marketplace WhoCanFixMyCar.com has rebranded as FixMyCar, as it launches its largest marketing campaign to date.
The platform’s new name is now in place, and comes ahead of the new marketing plan, and a greater investment in both the brand and its marketing activities for the rest of this year.
The change responds to extensive research the business has recently undertaken with its driver community, partners and network of thousands of UK garages, as it prepares for further growth in the automotive sector and establishes a key moment in the modernisation of the business.
“After over a decade of building a strong heritage in the automotive repairs industry, trust with UK drivers and building the foundations as a strong thought leader within automotive more broadly, we are excited about embarking on the next stage of brand growth,” commented Ben Darby, Head of Marketing at FixMyCar.
“The modernisation of the brand marks a key milestone in our journey, as we set out a long-term strategy for establishing FixMyCar as a household consumer brand.”
Marketing push for FixMyCar
The new brand will be pushed to consumers through the company’s first brand advertising campaign, to bring more drivers to the car repairs platform and deliver even more business for its garage network and partners.
The campaign promises to set FixMyCar on a long-term strategy to become a household consumer brand within the car repairs sector.
“As we embark on an exciting new phase for the business, the renaming to FixMyCar marks a modernisation of the brand, as we evolve our offering for drivers, garages and partners as part of a long-term plan for growth,” added Kevern Thompson, CEO.
“At FixMyCar we are very much focused on the future, so this year we have made significant investments in our brand and marketing efforts to reach a wider audience of drivers and add even greater value through increased volume to our garage network.
“The launch of our very first brand campaign marks another milestone moment in what we hope will be one of many more to come.”
