The Workshop Solutions Van from automotive aftermarket lighting and workshop equipment specialists Osram and Ring has begun its UK and Ireland tour.
The companies will team up with distributors throughout all regions of the UK and Ireland, with the van showcasing the latest products and innovations from both brands, along with technical advice and product demonstrations from Technical Manager, Alan Povey.
The joint initiative will provide instant access to Osram and Ring’s products and will bring detailed expertise direct to technicians, offering demonstrations of the very latest products on the market, and the opportunity to make a purchase from the van, which will be fulfilled by their local distributors.
Touring as the UK opens for business
Technicians will also be able to explore the brands’ range of merchandise options to suit their individual business needs, and what’s more, they will have the opportunity to access exclusive giveaways and support materials during the visit too.
As the UK continues a return to normal following two-years of COVID-19 disruption, the van allows both Osram and Ring a chance to reconnect with customers face-to-face. The automotive aftermarket was perhaps the least disrupted by the pandemic, and with many consumers choosing to keep their vehicles rather than buy new models, it could be argued that the industry will lead the automotive market in the new-normal.
“I am extremely excited and proud of the team for pulling this project together, as it signals our intent and continued investment in supporting the automotive aftermarket and workshops,” commented Jason Smith, General Sales Manager (UK and Ireland) at Ring Automotive. “The team have worked hard over the past few weeks to map out the journey to ensure the van can visit as many sites as possible across the UK and Ireland, as well as ensuring that it is fully stocked with all of the latest products and equipment from Osram and Ring.
“Our team of Ring Area Sales Managers are now in contact with their customers to plan the Workshop Solutions Van visits to their local workshops and garages, and we encourage all customers to get in touch if they would like to arrange a visit.”
How to get involved
The boldly branded van is equipped with inspection lamps, bulbs, and professional tyre care and battery care products for technicians to get their hands on and try before they buy.
Each visit will last approximately one hour and will take place with a representative of the local OSRAM and Ring distributor in that area. Technicians are advised to contact their distributor for more information and to arrange a visit.
You must be logged in to post a comment.