LKQ Euro Car Parts’ Starline Brand enters BTCC for 2023

Starline powered by LKQ Euro Car Parts has agreed a two-year partnership deal with One Motorsport, which has also signed Aiden Moffat to drive this season alongside reigning Independent Drivers’ Champion Josh Cook. 

The two-car team will be entered into the Kwik Fit British Touring Car Championship (BTCC) as Starline Racing by One Motorsport

The partnership will significantly enhance Starline’s profile and coincides with a major expansion for the reigning BTCC Independent Team Champions, on the back of the recent rebranding of BTC Racing to One Motorsport.

Exciting partnership for LKQ Euro Car Parts in BTCC

“We are delighted to rejuvenate our BTCC line-up and welcome Aiden in, whilst re-signing Josh was an incredibly important step,” said Danny Buxton, Team Principal of One Motorsport. “Aiden is a class act and I feel he has yet to reach his potential. I am confident with the support network we will provide, he will be a front-runner from day one. 

“Josh is raring to go and we are pushing extremely hard to ensure he has all the winning tools. Together with the exciting Starline LKQ Euro Car Parts partnership, we are ideally positioned for all challenges in BTCC racing.” 

Colin Cottrell, Marketing Director at LKQ Euro Car Parts, added: “We are excited to be teaming up with One Motorsport for the 2023 BTCC championships. We are very much looking forward to seeing what One Motorsport, Aiden and Josh can do in the forthcoming season as part of the Starline Racing team – and we are pleased to be building the profile of a brand we passionately believe in.

“The Starline brand was established in 1999 and today includes more than 35,000 products, covering more than 90% of spare parts for passenger vehicles, and sold in 19 countries across Europe. The competitively priced range can help garages and bodyshops to grow their margins without compromising on quality – at the same time as engaging drivers and encouraging them to choose the right part, from the right brand, at the right pricepoint for them.”

BTCC Driver Aiden Moffat concluded: “I am really happy to be signed with Starline Racing by One Motorsport for the 2023 BTCC season. Seeing how competitive they were in the Honda Civic FK8 gives me a massive buzz that I just didn’t have last year. A massive thanks to Steve Dudman, Danny Buxton and Will Powell for making this all work. 

“Despite spending so much time in BTCC, this is the most comfortable I have felt going into a season. Racing is a bit like business, you want to deal with the right people and that’s what we now have for this year with One Motorsport and our new as well as existing partners who are supporting this fantastic opportunity.”

Building awareness of Starline

LKQ Euro Car Parts has been increasing the prevalence of the Starline brand in recent months with a number of product and range launches. The move to title sponsorship of a BTCC team is another step to increase brand awareness amongst consumers, which allows garages to recommend it with confidence when fitting replacement parts.

The Starline brand is the latest to announce its sponsorship plans in the BTCC for 2023, with other aftermarket players taking key team-backing roles. 

Further information about One Motorsport’s additional BTCC and British GT entries will be announced in due course. In the meantime, this latest development provides One Motorsport’s sponsors, partners and affiliated businesses with an unparalleled package of motorsport content, events, exposure and the best hospitality in the paddock across multiple high-profile racing series in 2023.

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